Historically in Chile, the academic and industrial sectors have been different worlds with very little communication. This is a missed opportunity for universities that can provide solutions for national industries and also patent their technologies to license them worldwide.

HUBS aims to provide a digital platform to manage technology transfer processes as well as a framework of operation for 20+ associated universities and research centers across Chile.


Design a web application (0 to 1) with tools to manage each stage of the technology transfer process that also provides a framework to standardize procedures, data models, and file management.


Adopted the platform to manage their technologies portfolio.

Technology transfer processes are being managed using the app.

Established a new framework for technology transfer.


Most of the technology transfer offices (TTO’s) in Chile do not have standardized systems or processes to patent the discoveries of their research teams to launch them to the market. This means that only a few can successfully license and commercialize their technologies. To change that two Chilean TTO associations (technology hubs) wanted to achieve the following:

  1. Standardize processes
    All TTO’s must have a single technology management model that goes from disclosure to commercialization.
  1. Standardize data models
    Establish standard ways of importing and exporting files as well as entering and managing information to improve the way the technology transfer process is managed.
  1. Improve Time to Market
    Reduce the time it takes to commercialize technology from disclosure to licensing.
  1. Reduce the Technology Gap
    Provide TTO’s with the same level of technology to manage their technology transfer processes.


Below are the personas I synthesized based on 10 user interviews across different roles such as IP managers, Tech Portfolio Managers, and Business Managers.


In the first month of work I focused on discovering the needs of the different types of users of the application, understanding what their expectations were and setting priorities.

I conducted a Project Map session with the stakeholders to define the user stories to be considered in the project. 

With stakeholders, I prioritized the development process using tools such as a yes/no diagram, preliminary solution diagram, and an entity-relationship diagram to start structuring the database.


The functionalities of the solution were categorized according to the different stages of the technology transfer process using affinity mapping. The categories to be developed in the first sprint were then prioritized using dot voting, leaving the others for the following iterations.

We had 12 months to develop the application so every month I would run design and development sprints as follows:

On each sprint, I conducted 1-on-1 interviews with stakeholders to find pain points and prioritize problems, brainstorming sessions with the engineering team to discuss solutions, interface design, and finally usability tests on prototypes and MVPs.


I decided to start designing and developing the Portfolio Management and Technology Overview views first, considering that the former would be the starting point for technology managers and the latter is the main entity of the platform that presents an aggregated view of the rest of the application tools. The following are real videos of the final solution implementation.


Easy access for managers to keep track of their assigned technologies, tasks and platform activity.


General overview of all relevant details of a technology and quick access to the different management modules involved in the tech transfer process.


Auto-generated history of all the events in a technology with the option to add custom log entries for other managers to see.


Timeline view with a history of previous evaluations to determine the current maturity of a technology and assess its commercial potential.


Categorized tasks, milestones and deadlines of a particular technology.


Keep track of the cost of managing a technology and its commercial success.


Create and keep track of ongoing intellectual property requests.


Creating software from scratch, especially one that will be used by the main universities and TTOs in the country was a challenge but a very rewarding experience. I learned so much about making my team part of the design process which helped to gain the trust of our stakeholders who have never worked with agile development cycles in the past.

Like in every project things didn’t always go as planned but this gave me the chance to make fast changes that allowed us to meet our goals and be proud of the results. What’s more exciting is the fact that HUBS was adopted by many TTOs in the country and is the go-to application to manage their daily work.